Who We Are

Tone Soho is a private hairdressing studio in the heart of Soho, home to a collective of independent colourists and stylists and and some of the most luxurious and comfortable backwashes in the world . Our stylists are able to give a beautifully comforting and curated experience. Conceived as an intimate, appointment-only alternative to the conventional salon, it's a space where art, music, fashion and culture sit alongside the craft - informing the work and setting the tone for everything that happens here. Come in, slow down, and be looked after properly.

For our stylists, Tone is a place to do their best work on their own terms. A membership studio that offers the freedom to set your own hours, build your own clientele — while remaining part of a close-knit community of hairdressers who are genuinely pioneering in their field. The support and creative energy of a salon, without any of the constraints.

For our clients, it's somewhere to arrive and exhale. A beautifully considered space with great music, lovely drinks, and some of the finest hair professionals in London — all under one roof, all doing what they love.

Human Connection

Craft over mass consumption

Collaborative spirit

Human Connection Craft over mass consumption Collaborative spirit

Our Founder

“Our place to come together to host some of the world's finest hairdressers to co-work, hold masterclasses and share ideas”

- Antonia Cometa, Founder

Antonia Cometa interconnects artistry, education, and visual culture to contribute, challenge and exuberate the captivating world of hair and colour. 

Unbound by conventions, involved on an international level, and informed by over 20 years of experience, Antonia’s understated yet recognised influence includes working with Guido, Gary Gill, Anthony Turner, Eugene Souleiman, Kiyoko Odo and Pablo Keumin.

A lifelong learner, ever collaborative and fuelled by an innate desire to keep image-making, moving forward Tone functions with the fluidity to reside and reconnect while exclusively taking care of clients.

Meet the Team

  • "Such an amazing and creative atmosphere for hair! Antonia who I would argue is one of the top colorists in London- really transformed my hair into a work of art!! She really worked with me to find a perfect look for me that can match my lifestyle. I highly recommend Tone to anyone!"

  • "After having my hair done by Antonia for over 10 years, I can honestly say TONE Soho is the result of her talent, artistry, and dedication. The space is chic, unique, and full of bespoke touches—a true creative hub where skill is shared and ideas come to life. You’ll find the best haircuts and colour in town, delivered in a warm, collaborative atmosphere that makes you feel right at home. 100% recommend!"

  • "I cannot recommend Tone enough - Antonia and the team there are incredibly talented. I have never been happier with my hair colour and cut and left the salon feeling a million dollars for a special event with just the right shade of blonde and a great refresh in the shape. The experience is also great, a warm and friendly environment right in the heart of Soho. Highly recommend!"

  • "Antonia worked absolute magic on my hair, I can’t remember a time when I’ve liked it this much?! She’s also just an absolute dream to spend a few hours with - being in her salon feels like hanging out in her living room chatting and having good old girl time. She’s the only one I’ll be trusting with my hair from now on!"

  • "Honestly the best experience I’ve had at a salon! Tone Soho is such a lovely space with the best vibes it’s so stylish and very welcoming. Thank you to Antonia for the stunning haircut and for your genuine warmth and attentiveness the entire time. I felt totally at ease and walked out feeling so zen 🧘🏽‍♀️ 10/10 - couldn’t recommend enough!"

  • "If I could give SIX stars, I would! Tone Soho is a beautifully curated space to get your hair done. It’s warm, welcoming and designed with incredible attention to detail. Antonia has such an amazing eye for colour; she nails a perfect blonde every time! 💫"

  • "My days at Tone are always a treat. It is quiet, zen and of course Antonia is a beautiful creative soul. When she treats my hair I feel it is with careful consideration of who I am and how my hair would like to be for me. I always look forward to my bookings at Tone."