MEET ANTONIA
Antonia is one of the most respected hair colourists working in fashion and editorial today - a reputation built across two decades, and rooted in the city that never stopped teaching her. Growing up in north London, she was shaped as much by her surroundings as by any salon: by the art, music and theatre pulsing through the capital; by rave culture and its fearless relationship with identity; by the extraordinary multiculturalism of a city where influences collide into something entirely their own. That creative restlessness runs through everything she does.
At twelve, Antonia began as a Saturday girl at a north London salon, absorbing the craft from the ground up. By sixteen, she had earned a place at the legendary Vidal Sassoon in Covent Garden - one of the most demanding training grounds in the world - where six years of rigorous discipline gave her the technical backbone of her entire career.
Leaving Sassoon in 2012, she joined internationally acclaimed colour house Mazella & Palmer as a travelling educator, training hairdressers across Asia, Russia, Europe and Africa. Returning to London, she turned her focus to session work, building relationships across the fashion world and collaborating with some of the most acclaimed names in the industry: Gary Gill, Eugene Souleiman, Anthony Turner, and Guido Palau. Her work has appeared on the covers of Vogue Portugal and Vogue Japan, and on the catwalks of Dior, Burberry and Loewe. Among her most recent credits is the debut Tom Ford show under Haider Ackermann in 2024, for which she led colour across the majority of the cast.
In 2025, Antonia opened Tone Soho - a private, appointment-only studio at 35 D'Arblay Street in the heart of Soho. Conceived as an intimate alternative to the conventional salon, Tone is a space for considered, unhurried work at the highest level. Alongside her own client practice, the studio operates as a membership space for a carefully selected group of independent stylists - an expression of her long-standing commitment to nurturing talent within the industry.
My Services
Please note, new clients must join the waitlist.
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Gloss/Toner £90
Root Tint - From £165
Full Head Tint - From £198
High Lift Tint - From £220
Bleach Roots - 4-6 weeks £250
Bleach Roots - 6-12 weeks £280
Virgin Bleach from £500
Creative Colour from £150
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Face Framing - From £240
Half Head - From £275
Full Head - From £375
Add on tint to any highlighting service £100
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Keratin Treatment - From £50-£500
Custom Wig Service - POC
Hair Cut £80
Please note that all colour services include a treatment and a Blowdry
New clients must book in for a face to face consultation before booking an appointment.
A 48 hour Cancellation policy is in place and a 50% of the service will be charged for no shows or late cancellation.
Contact Tone
For memberships, collaborations and client bookings.