Who We Are
Tone Soho is a private hairdressing studio in the heart of Soho, home to a collective of independent colourists and stylists and and some of the most luxurious and comfortable backwashes in the world . Our stylists are able to give a beautifully comforting and curated experience. Conceived as an intimate, appointment-only alternative to the conventional salon, it's a space where art, music, fashion and culture sit alongside the craft - informing the work and setting the tone for everything that happens here. Come in, slow down, and be looked after properly.
For our stylists, Tone is a place to do their best work on their own terms. A membership studio that offers the freedom to set your own hours, build your own clientele — while remaining part of a close-knit community of hairdressers who are genuinely pioneering in their field. The support and creative energy of a salon, without any of the constraints.
For our clients, it's somewhere to arrive and exhale. A beautifully considered space with great music, lovely drinks, and some of the finest hair professionals in London — all under one roof, all doing what they love.
Human Connection
Craft over mass consumption
Collaborative spirit
Human Connection Craft over mass consumption Collaborative spirit
Our Founder
“Our place to come together to host some of the world's finest hairdressers to co-work, hold masterclasses and share ideas”
- Antonia Cometa, Founder
Antonia Cometa interconnects artistry, education, and visual culture to contribute, challenge and exuberate the captivating world of hair and colour.
Unbound by conventions, involved on an international level, and informed by over 20 years of experience, Antonia’s understated yet recognised influence includes working with Guido, Gary Gill, Anthony Turner, Eugene Souleiman, Kiyoko Odo and Pablo Keumin.
A lifelong learner, ever collaborative and fuelled by an innate desire to keep image-making, moving forward Tone functions with the fluidity to reside and reconnect while exclusively taking care of clients.
Meet the Team